What is Digital Marketing (DM)? Before that, let me ask a few questions.
Are you about to complete your education and looking for a dynamic, lucrative career path to barge in?
Are you still pursuing your education and looking for additional pocket money?
Or are you a business owner or an entrepreneur looking to start a new venture?
Are you tired of your current job and want to pursue a new path?
Or are you a housewife looking for something that you can do in your free time at the comfort of your home?
If you belong to any of the above categories then you have come to the right place. In this article, we’ll share with you the secrets in detail about how you can kick start your DM career.
Topics we cover:
- What is Digital Marketing?
- Why DM is a good career choice?
- Basics of DM.
- How to start?
- Find a mentor.
- Learn. Apply. Repeat.
- First, learn the battlefield. Then, put on your armour.
Let’s begin, shall we?
What is Digital Marketing?
Digital Marketing is the way of marketing through digital medium. It is as simple as that. It is not rocket science.
The term, ‘Digital Marketing’ is an umbrella including many technical elements and strategies. Let’s look at some of those elements:
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Affiliate Marketing
- Mobile Marketing
- Video Marketing
- Application Marketing
Why Digital Marketing is a GREAT Career Choice?
We are living in a digital world. People are spending more time on digital platforms than on any others. Affordable Smartphones and internet tariffs have made it easier for even people living in remote areas. The online population is rapidly increasing day after day.
The COVID-19 pandemic gave the extra pushand increased the addition of new users. People are avoiding going out be it an event or to meet family, and friends. It took the social meetings to the digital platforms and now people are hanging out with others through their computer screens.
Businesses are moving online to cope with new changes in the scenario and to stay afloat.Once they understood the positives of moving online, they are likely to stick to it or even expand their business online.
This is how the demand for Digital Marketers is going to surge.
There are currently more than 23,000 DM jobs listed on Naukri alone. For sure, these numbers are going to increase in the coming days.
Basics of Digital Marketing
This is the first step in starting your digital marketing career.
First, you have to know the basics of digital marketing. You should know everything there is to know about digital marketing. Since, it is a dynamic work field, you’d have to constantly update yourself with the upcoming new trends too.
Take the help of Google and Youtube. Use them wisely. Everything is available on Google and Youtube. You just have to know where to look at.
Do not join any institute or any paid course yet. Before that read about digital marketing and its basics. Start following some of the people who are successful digital marketers. See what they are sharing and learn the practical aspects of it. There are enough free courses on the internet about digital marketing. Just go through them.
Once you got to know the basics of Digital Marketing, you can opt for paid courses.
Now, this step is very important. You can and will be able to learn digital marketing on your own but I will recommend enrolling into a paid course. Because after you’ve learn the basics, you should learn the industry standards. If you choose to learn it on your own, it will take time.
If you do it with the help of a paid course, you will get there faster.
You can look at our Asmi Digital’s Experiential Learning Program, where we teach you the industry secrets of Digital Marketing and gives you the opportunity to work with live projects. It is the perfect blend of theoretical and practical methods of learning.
How to Start?
‘Best learning is what you learn practically’
Once you have learned the basics of Digital Marketing, you will have to apply that learning in real life.
How to proceed forward?
- Start your own website or blog.
- Do an internship.
You can either start your blog or website, start practising and implementing the concepts.
Or you can do an internship.
Since you are just starting you may not be able to find a job but you can surely find an internship after learning the basics.
Once you start implementing, you will begin to understand what works and what doesn’t. Slowly as you gain experience, you will start building your own tips and tricks.
Find a Mentor & Coach
Now, this is a very important step that many miss. You have to find a mentor. There will be many situations in real life where you will feel stuck.
This happens to everyone, and to get out of these situations you will need someone who has been there and know how to get out.
But the question is how to find a mentor?
Your mentor can be the person who guided you through your internship.
Or when you start your digital marketing journey you will meet a lot of people from the industry. Naturally, you would be following people who impress you. You can reach out to them.
Do not just reach out and say please be my mentor!
Rather reach out to them with genuine specific problems you are facing. You can reach through a professional email, where you state your specific problem.
Be a Mentor.
Once you have acquired certain skills in digital marketing, start mentoring other people who are looking to be like you. Mentoring others not only build a reputation but also increases your knowledge manifolds.
You can start your own Digital Marketing basic course to help others understand the basics.
Learn. Practice. Repeat.
Digital Marketing is a very dynamic industry. Things change very quickly. What works now, may not work after a few years. Or even months. So you will have to be on your toes.
Keep an eye on the latest trends and keep learning new things.
Once you learn new things you will have to implement them in real life to understand its impact and to develop a strategy..
You just have to keep repeating these three steps if you really want to grow your career in digital marketing.
First, learn the battlefield. Then, put on your armor.
Now doing a job for a couple of years is highly recommended. You may want to start your own digital marketing agency but first, you should do a job.
Doing a job helps you understand the digital marketing industry better and you can also learn how a digital marketing agency/company works.
You may become a great digital marketer but if you do not know how an agency/company works, you may struggle to scale or even to survive.
After you have worked for a couple of years in the industry, you can make an informed decision as to whether you want to continue your current job or want to start your own brand.
Digital Marketing is a growing industry and is supposed to grow at a rapid rate. You can start your digital marketing career by learning the basics of digital marketing on your own.
But the key here is to practice. Learn things and practice it in real life before you move on to learn the next topic.
Start your own website and become your own customer. Implement Digital Marketing concepts on your own website to gain traffic. Once you do it for yourself then you can convince others that you can do it for them too.
If you ever get stuck do not hesitate to ask for help. Ask your mentor for help.
Once you have the deep understanding of a topic then start helping others. Be their mentor.
Learn. Implement. Repeat. Keep this formula in mind. Keep learning and implementing it.